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A polar bear cub, abandoned by its mother, latches onto an old, grumpy bear who tries to teach it to cope with life's ups and downs. Admiration and fear. Beauty, liveliness, and an at times human aspect.
Web Analytics have become an unavoidable element at the heart of every business relying on a strategic Internet presence. In 'WEB ANALYTICS: MEASURE OF SUCCESS' Sergio Maldonado passes on the fruit of many years' labour in the field of online marketing optimization, e-commerce and digital communication based on web information.