Ignacio González-Posada studied economic and business sciences and has an MBA from the business Institute. He has worked in marketing, sales and business development in many multinational companies (Gillette, Telefónica Móviles, WeatherNews Inc...) and currently works as business development manager for Air Miles España (Travel Club). This is his first book.
Ignacio Ochoa Santamaría (Madrid, 1954) is an advertising executive and brand- and marketing consultant.